What Music Channel?

As a group we have decided on a song and a rough idea of what our video is going to look like, however it has occurred to me that we also need to think of a music channel to 'host' as it were, our final video on. It is important to add a channel identity in to the music video to add the authenticity to it and to make the video seem more believable to the target audience. Thinking about some music channels, I think it is safe to say that the song that we have chosen is one that could potentially be played on any channel. The song has only just been released in to the charts so it is quite a contemporary song that would be played across a wide variety of music channels. Of course, the music channels would have to be genre specific. for example, you would not necessarily see a Noel Gallagher song being played on something like music channel 'Kiss' as this channel predominately facilitates for more R&B up beat contemporary songs.

We knew that the most obvious music channel that everyone could relate to was MTV. MTV is such a big brand and has many different extensions that show different programmes and different genres of music.