The most famous music channel is MTV. It was first launched in 1981 on August 1. The channel was created in order to show the music videos that accompany songs. It allowed the audience to have a visual reference to a particular song as well as a lyrical reference.
The first ever video to be shown by MTV was "Video Killed The Radio Star" by The Buggles, as shown below.
Tuesday 28 June 2011
Monday 27 June 2011
Music Channels Today
There are lots of music video channels that are shown worldwide and her are just a few of the well known ones;
Music video channels as we know them today have dramatically changed over the years as more and more different programmes are shown on them. MTV is a prime example of this with programmes such as CRIBS and Jersey Shore. Music channels have changed so much since the initial airing of MTV because audiences interest is lost with showing simply just music videos. As well as this, the company airing the videos would gain more money, viewing numbers and popularity if popular, successful shows are aired. Below is a typical episode of CRIBS found on MTV. (please excuse the German subtitling)
Music video channels as we know them today have dramatically changed over the years as more and more different programmes are shown on them. MTV is a prime example of this with programmes such as CRIBS and Jersey Shore. Music channels have changed so much since the initial airing of MTV because audiences interest is lost with showing simply just music videos. As well as this, the company airing the videos would gain more money, viewing numbers and popularity if popular, successful shows are aired. Below is a typical episode of CRIBS found on MTV. (please excuse the German subtitling)
What Is A Music Video?
What Is A Music Video?
A music video is a short film integrating a song and imagery produced for promotional and artistic purposes. Modern music videos are primarily made an are used as a marketing device intended to promote the sale of music recordings. Music channel MTV was the first ever channel of its kind that showed the first ever full length music video on air. Prior to the 80's, these works were described by various terms including promotional film, promotional clip or film clip. Music videos can be shot in two different ways; either through a narrative or by a performance.
- A narrative video is something that tells a mini story to the song with either a few characters in, or the main singer and another character in. Usually the video of a particular song has something to do with the title of it, however in some cases, key lines are taken from the song and interpreted in a way so as to create a video to that the audience will understand.
- A performance video is a video where the band or artist is privileged throughout the video focusing on their singing and, if apparent, their use of instruments. A band performance video would involve lots of shots of each member of the band with the lead singer singing in sync with the song as well as the instruments in sync.
Thursday 16 June 2011
Brief
Briefs
1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
* a website homepage for the band;
* a cover for its release as part of the digipak (CD/DVD package);
* a magazine advertisement for the digipak (CD/DVD package).
2. A promotion package for a new film, to include a teaser trailer, together with two of the following three options:
* a website homepage for the film;
* a film magazine front cover, featuring the film;
* a poster for the film.
3. The first level of a new computer game, together with two of the following three options:
* the cover for the game's package;
* a magazine advertisement for the game;
* a radio advertisement for the game.
NOTE: All material for all tasks are to be produced by you yourself with the exception of acknowledged non-original sound or image material used in a limited way in video / radio work.
Formats - Video work must be in DVD format; audio work must be in CD format. No print item should be larger than A3 size. Games should be either in Flash format or playable on an exiting console.
REMEMBER:
* Maintain a consistent house style throughout all 3 platforms i.e. same colour schemes, page layouts, mode of address etc.
* Maintain a tangible link between all 3 media products e.g. use still frames from a video sequence within a poster or DVD cover and or embed clips of video within a webpage.
* Create a logo that will brand the product across all 3 platforms.
* Incorporate the expectations of your audience into your product.
1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
* a website homepage for the band;
* a cover for its release as part of the digipak (CD/DVD package);
* a magazine advertisement for the digipak (CD/DVD package).
2. A promotion package for a new film, to include a teaser trailer, together with two of the following three options:
* a website homepage for the film;
* a film magazine front cover, featuring the film;
* a poster for the film.
3. The first level of a new computer game, together with two of the following three options:
* the cover for the game's package;
* a magazine advertisement for the game;
* a radio advertisement for the game.
NOTE: All material for all tasks are to be produced by you yourself with the exception of acknowledged non-original sound or image material used in a limited way in video / radio work.
Formats - Video work must be in DVD format; audio work must be in CD format. No print item should be larger than A3 size. Games should be either in Flash format or playable on an exiting console.
REMEMBER:
* Maintain a consistent house style throughout all 3 platforms i.e. same colour schemes, page layouts, mode of address etc.
* Maintain a tangible link between all 3 media products e.g. use still frames from a video sequence within a poster or DVD cover and or embed clips of video within a webpage.
* Create a logo that will brand the product across all 3 platforms.
* Incorporate the expectations of your audience into your product.
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