What Is A Music Video?

What Is A Music Video?

A music video is a short film integrating a song and imagery produced for promotional and artistic purposes. Modern music videos are primarily made an are used as a marketing device intended to promote the sale of music recordings. Music channel MTV was the first ever channel of its kind that showed the first ever full length music video on air. Prior to the 80's, these works were described by various terms including promotional film, promotional clip or film clip. Music videos can be shot in two different ways; either through a narrative or by a performance.

• A narrative video is something that tells a mini story to the song with either a few characters in, or the main singer and another character in. Usually the video of a particular song has something to do with the title of it, however in some cases, key lines are taken from the song and interpreted in a way so as to create a video to that the audience will understand.

• A performance video is a video where the band or artist is privileged throughout the video focusing on their singing and, if apparent, their use of instruments. A band performance video would involve lots of shots of each member of the band with the lead singer singing in sync with the song as well as the instruments in sync.