Evaluation Question 2

2. How effective is the combination of your main product and ancillary texts?

In order to try and create a credible music video and media promotional package, each of the tasks need to be related to each other in some way. If they did not relate to each other, then the audience would be left thinking 'what on earth has this poster/album got to do with that artist'. Media products that are released in to the media industry need to have something that stands out to the audience to make them remember the product and buy it. In our case, we needed to create a magazine advert and supporting digipak that would fully collaborate with the music video that we have also created. 


The target audience when creating a product like this is vital as you do not want to create something that is not appealing. Something which does not look visually pleasing on the shelf would put people off from picking it up on the shelf and looking at it altogether. From my research stages of the coursework, I identified who my target audience was, and I needed to keep this in mind when working with my group to create the media package. Below is a short animatic I have created briefly explaining my target audience again.
q2 by mgutteridge on GoAnimate

Make a video easily. Powered by GoAnimate Video Maker.





I feel that the three products that we have created a successful package that creates a certain brand identity that an audience could relate to. The main reason that the combination is so successful is because all three platforms showcase our model Glenn in some way.

Before we went out to film anything, we decided that we were going to sit down and go through the song and its lyrics and identify something that we could focus on for the basis of the video. The word that kept coming up, funnily enough, was 'life', so we stuck with this. We decided to travel up to London to film our video as this was the best place to try and capture life as the capital city is never short of life.

We feel that we have captured life well across the three platforms:

• Video: The constant showing of the people around the streets of London and the street artists;
• Digipak: The picture on the back of the album which was taken due to the busy nature of the area;
• Advert: The picture is an over the shoulder shot of our model observing people in front of him. We feel the shot has a 'what are you up to' sort of look.

The use of the guitar also relates to the target audience as it is an instrument that is commonly used within the alternative rock genre, as well as normal rock.

As well as this, you can see how the three products all show the same location. The ancillary tasks use the same image at a location in London. The same place is used as one of the main performance parts for Glenn in the video. Seeing this particular location across the three platforms would make the audience think about this song should they see it again in the future. As well as this, seeing the album on the shelf with the image that we have got, my make someone think about the video to the song as they relate the picture to it.

Same Colour Scheme As Noel

On initial looking at our ancillary tasks, you can see that the two products share the same colour scheme. We did this to keep a consistent house style and to try and keep the products similar. We also used the colour as Noel Gallagher himself uses the colour scheme for his singles from his latest album (shown above). Where the colour scheme was not used on some parts of the digipak, certain images were used to make the product more recognizable to the audience. For example, the inside left panel of the digipak has an image of the guitar that Glenn played in the video, and if our audience were to see this, we would hope that they would be able to link it to the song and remember it from the video.

We also used the same fonts over the two ancillary tasks. This again, was done to maintain the brand identity and therefor a house style. The font that we have used we feel, is unique to the rock genre and the audience would be able to match it with the artist for future reference. The font that you can see in Noel Gallagher's single is one that is used consistently to advertise 'Noel Gallagher's High flying Birds'. In this instance, the font that we used was located on dafonts.com and is called bitume. It has a handwriting sort of style to it which is an effect we wanted to create. Although the colours of the fonts are not the same (see above) it is obvious that they are from the same product because of its unique style. This was one of the conventions that we challenged in designing our own promotional packages.

Same Image That Is Used In Ancillary Task And Magazine Advert

The same image is used on the ancillary tasks. We did this as our research in to creating our own media promotional package showed us that the same or very similar image is used. This is to show to the audience that the two products are in fact related in some way. We were actually going to embed a thumbnail picture of our digipak on to the magazine advert itself  as it is an idea that some other brands have adapted, but we felt that the colour scheme that we used was sufficient enough to relate the two products together.

There are however some aspects of the tasks that I would change if I was able to go back and do so:

Do More Of A Performance

Video: The are some parts of the video that are still not up to scratch in regards to trying to relate it fully to the alternative rock genre. I think that to fully engage an alternative rock audience, a full on performance video is needed. Our video consists of both a performance and narrative. Should I have the chance to go and film again, I would definitely shoot a performance based video (more than likely to a different song) as I now feel that portraying the rock genre is more about focusing on the band or singer and all about the instruments that are being taken advantage of by having close ups of them.

Possibly Unreadable To Some People?

Digipak: With the digipak, the only thing I would change is the colour of the disc and the text on the back cover that has the track listing. I feel that a bright orange and turquoise disc is not something that an alternative rock person would be looking for. In regards to the font, although I feel that it is a rocky style font, I think that it is unreadable to some people and maybe laying it out in vertical line with track numbers would be a more sensible thing to do.

Have Glenn Face The Camera

Magazine Advert: With the magazine advert, I possibly would have changed the picture to something different. Although it relates very well with the digipak and has been done to use the conventions that were looked at during the research stages, I believe another picture that still features Glenn would be better. The picture should be of him facing the camera so that if someone was to see the advert at a glance, they would be able to identify it just from looking at the 'star' on the advert  instead of having to read it.

I would definitely keep the colour schemes across the platforms and also the use of the guitar on all three parts of the package.

Overall, I feel that as a group we have created a professional video and accompanying media promotional package that relate well together due to the colour scheme, same fonts, and the same location being referred to on all three platforms.