After our research into magazine adverts for artists, we started to construct our own using Photoshop. The first thing we did was to look at all of the pictures that we took when we were up in London with Glenn to see what was the most appropriate to use as well as the best shot. Some of the pictures that we had would not have looked appropriate on a magazine cover as we felt that it did not relate to our video enough. In the end, we decided on one particular picture that we thought the audience would be able to say 'that is the advert to this particular song' (shown on the right hand side). The first thing to do once we had our picture, was to insert it in to Photoshop. The original picture lacks in brightness and contrast due to it being an overcast day when we took the picture, so the first bit of editing that we did to it was to change the contrast and brightness. The contrast was changed to +53 an the brightness to +7. From our research we noted that Noel Gallagher has an orange and green tint to all of his work (see below), so we decided to follow this convention and do exactly the same.
In order to add the gradient to the picture we had to first select the colours that we wanted to use and then try and remember them so as to also apply it to our digipak. As you can see above, the gradient was added from left to right which created the given effect of the majority of the colour coming from the left and fading slightly as it reaches the bottom right hand corner of the picture. As you can see from the pictures above, the colour scheme is similar to Noel Gallagher's actual album cover. This is a colour scheme that we will use throughout the additional media products so as the audience can easily identify the products. The next thing we did to the advert was to add a title so as to identify what the poster is actually advertising. The title was added using the same colours as the background of the picture, so green and orange.
Above is the title that we added to the magazine advert. Originally the title was just in white (left) and looked rather bland. As you can see from the picture, the top line of the title is in fact white, however we have added additional colours to the background of the text. The colours were easily added using different layers and by using the rectangle marquee tool (highlighted in the picture on the right) which was then placed behind the text. The colours that we used were exactly the same as the background to the image, so orange and turquoise.We also opted to use a font that Jay chose on the Internet called 'bitume'. With the title added in white, it did not look professional. It looked more like something that could have been made on Paint or Word, so, Jay changed the colour to the same turquoise as the colour of the box that was made behind the 'Noel Gallagher' part. We feel that the final title that was decided on works well with the colour schemes that we have used.
The next thing that we added to the blog was to add pull quotes. The research showed that every single poster and advert has a quote from a popular magazine in order to further promote the band identity. Noel Gallagher's own poster that advertises his album is to the left hand side of the screen and you can see one of the pull quotes from that above. It reads.... "'Proof that Noel Gallagher remains one of the best songwriters this country has ever produced' Q ****". We decided to use this pull quote as it creates a more genuine feel to the poster that a leading music magazine such has Q has commented on the album. Another thing that we wanted to keep similar to Noel's original poster, was the type of fonts that he has used. We wanted to do this as people may relate a certain font to an artist as they use it across their different advertisement platforms. So, because of this, we searched on the Internet on a site called Da.Font.com and found one called Hobo Std. We chose this font as it is easy to read but has a certain style to it which is similar to Noel's advert.
The picture on the right shows the magazine basically completed. As you can see, we have added a line about what the poster is actually advertising, so 'Number one album featuring AKA... What A Life...' is evidently advertising Noel Gallagher's latest album to be released. All of this was very simple to add on Photoshop. We simply used the text add tool and typed in what we wanted and changed the colours to suit the advert. We decided that the text that was to be added at the bottom of the advert was the ratings that other media companies have given to the album. We wanted to do this as we noted that this was a convention used n some magazine adverts by other artists. If the audience sees that a product has a high rating by a respectable company, e.g. The Daily Mail, then it must be good? As well as this, this is a convention that Noel Gallagher himself has adhered to. Because he has ratings on his magazine advert, we felt it was appropriate to add the same ratings to our design. We did this to make our advert as real as possible to further relate it to Noel Gallagher and his music. The four companies that we used were Mojo, The Sun, The Daily Mail and The Times. We felt that these companies are also good to include ratings from as they are large corporations in the media industry that reach a vast audience. The last piece of text that we added to the magazine was the parts at the bottom of the advert that read 'www.noelgallagher.com' and 'Sour Mash Records'. We added this for a bit of authenticity to the magazine. We noticed that with most adverts, they have a website for the artist that they are promoting. This is the website that Noel has used on his advert so we did the same. Sour Mash Records was added as this is the name of his record label which our audience may also be able to relate to.
When we looked at the magazine we felt that it 'wasn't finished'. It looked too plain with a bit of colour and loads of text on the front, so we decided to add another rectangular box at the bottom of the page and reduce the opacity to see what it looked like. As you can see, the magazine advert looks a lot better with this addition. It breaks up the advert more and looks a lot more professional.
Below is a small slideshow of the brief steps that we took to create the magazine advert.
Above is the title that we added to the magazine advert. Originally the title was just in white (left) and looked rather bland. As you can see from the picture, the top line of the title is in fact white, however we have added additional colours to the background of the text. The colours were easily added using different layers and by using the rectangle marquee tool (highlighted in the picture on the right) which was then placed behind the text. The colours that we used were exactly the same as the background to the image, so orange and turquoise.We also opted to use a font that Jay chose on the Internet called 'bitume'. With the title added in white, it did not look professional. It looked more like something that could have been made on Paint or Word, so, Jay changed the colour to the same turquoise as the colour of the box that was made behind the 'Noel Gallagher' part. We feel that the final title that was decided on works well with the colour schemes that we have used. 
The next thing that we added to the blog was to add pull quotes. The research showed that every single poster and advert has a quote from a popular magazine in order to further promote the band identity. Noel Gallagher's own poster that advertises his album is to the left hand side of the screen and you can see one of the pull quotes from that above. It reads.... "'Proof that Noel Gallagher remains one of the best songwriters this country has ever produced' Q ****". We decided to use this pull quote as it creates a more genuine feel to the poster that a leading music magazine such has Q has commented on the album. Another thing that we wanted to keep similar to Noel's original poster, was the type of fonts that he has used. We wanted to do this as people may relate a certain font to an artist as they use it across their different advertisement platforms. So, because of this, we searched on the Internet on a site called Da.Font.com and found one called Hobo Std. We chose this font as it is easy to read but has a certain style to it which is similar to Noel's advert.
When we looked at the magazine we felt that it 'wasn't finished'. It looked too plain with a bit of colour and loads of text on the front, so we decided to add another rectangular box at the bottom of the page and reduce the opacity to see what it looked like. As you can see, the magazine advert looks a lot better with this addition. It breaks up the advert more and looks a lot more professional. Below is a small slideshow of the brief steps that we took to create the magazine advert.
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