3. What have you learnt from your audience feedback?
Throughout the process of the development of our coursework, we sought feedback in order to try and achieve the best possible media package that would appeal to an audience and look real. The main times that we gained feedback from peers and the teacher was after the animatic, after the rough cut, and then after the final cut and ancillary tasks were completed. We were also given constructive criticism throughout the stages of our work by our teacher which was helpful so as were constantly able to better our work.
The first form of feedback we had was verbally from our teacher in regards to our animatic. This feedback was not recorded at the time, however we were told that the animatic was good in the way that it had been edited, and that if we were to stick with filming what we had planned, we should have a pretty realistic music video. With this in mind, we went out and tried as hard as possible to fit to our animatic and altered filming where it was necessary.
The next feedback that was gained, was from all of our peers and teacher. As a class, we all went over to each others computers and watched each music video and left feedback for the group to view. The above picture is an image that shows the written feedback that was gained from this process. The feedback is also explained in this post. Having this feedback helped our group dramatically. Originally, we had produced a video with a few gaps that lasted nearly 5 seconds in. As well as this, the majority of the video was too dark for the audience and no one really understood what was going on. This feedback meant that as a group, we had to come up with an action plan on how to rectify the problems. We appreciated that what our peers had told us was all correct as that age group is essentially our target audience, so we listened and tried to change everything that we could. Our feedback from the rough cut meant that we had to plan our work more carefully so that we could produce a good video.
Because of this, we planned to go up to London a lot earlier than before and re film more or less the whole video again so that we had the best possible light available to us. The other feedback that was taken on board from the rough cut, was the lack of a story line as such to the narrative part of our video. Originally we had random shots of traffic and over cranked footage which was pretty much sloppily thrown in to place to fit the music, but we were quickly informed that this was not understood and needed to be removed.
So, as well as re filming, we also completely changed some of our ideas and started to actually film the life around London and focused more on the people walking around and going about their every day lives. After we had taken this footage back to the classroom and begun to edit it, we realised how bad our attempt at the rough cut actually was. The feedback from the rough cut taught me in this instance that we needed to convey some sort of story line, or have some form of visuals that the audience could actually say 'ah, i know what that is about'.
After the final cut was edited, we all got together as an A-Level media group and watched the videos together and made notes on what we liked and disliked. This feedback was brilliant as it enabled us to briefly tweak our final video before we submitted it for final marking.
With the ancillary tasks, I showed a few of my friends online what my group had produced and then asked them to complete a short survey depicting what they thought about everything.
Throughout the process of the development of our coursework, we sought feedback in order to try and achieve the best possible media package that would appeal to an audience and look real. The main times that we gained feedback from peers and the teacher was after the animatic, after the rough cut, and then after the final cut and ancillary tasks were completed. We were also given constructive criticism throughout the stages of our work by our teacher which was helpful so as were constantly able to better our work.
The first form of feedback we had was verbally from our teacher in regards to our animatic. This feedback was not recorded at the time, however we were told that the animatic was good in the way that it had been edited, and that if we were to stick with filming what we had planned, we should have a pretty realistic music video. With this in mind, we went out and tried as hard as possible to fit to our animatic and altered filming where it was necessary.
Because of this, we planned to go up to London a lot earlier than before and re film more or less the whole video again so that we had the best possible light available to us. The other feedback that was taken on board from the rough cut, was the lack of a story line as such to the narrative part of our video. Originally we had random shots of traffic and over cranked footage which was pretty much sloppily thrown in to place to fit the music, but we were quickly informed that this was not understood and needed to be removed.
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| Feedback |
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| Feedback |
After the final cut was edited, we all got together as an A-Level media group and watched the videos together and made notes on what we liked and disliked. This feedback was brilliant as it enabled us to briefly tweak our final video before we submitted it for final marking.
With the ancillary tasks, I showed a few of my friends online what my group had produced and then asked them to complete a short survey depicting what they thought about everything.
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| Survey From Media |
The questions that I asked were:
- Do you think that the three products relate to each other in a professional way?
- Do you think the music video has been edited well?
- Is the music video believable?
- Do you think our model, Glenn, fits the song well?
- Do the ancillary tasks look similar?
- Do you think the ancillary tasks promote that artist well?
- Is there anything you would change about any of the three products?
The survey was posted on social networking sites Facebook and Twitter and people who wanted to did the survey for me. In total, I had 16 responses. Below I will analyse each question and their responses.
Responses:
1. Do you think that the three products relate to each other in a professional way?
2. Do you think the music video has been edited well?
Out of the 16 people asked, all of them agreed that the music video had been edited well. With a 100% positive reception to this question, I am satisfied that our music video is of a good quality. Audience feedback has taught me that listening to feedback is essential as without it, I could have produced a video that was not acceptable and that did not even appeal to a specific audience.
3. Is the music video believable?
The 16 people asked all agreed that after watching he video they thought it was believable enough that it could in fact be a real music video that is shown on the music channels. From this feedback I can also see that the audience were able to understand what we as a group were trying to convey in the ideas of showing life around London.
4. Do you think our model, Glenn, fits the song well?
This was a question that I asked because I wanted to know what people thought of Glenn himself. I wanted to know whether the audience believed that he was the artist singing the song and if his character fitted the genre of music. From the 16 people that I asked, 15 agreed that Glenn did in fact fit the song well. The one person who did not think Glenn fitted in, did not leave a comment as to why they thought this. I am satisfied though that the majority of people are happy with the model selection. This has taught me that image is everything when it comes to designing something like this. Should i have picked someone that does not even like rock, or that does not even relate to the genre of music, then the whole of the video would have looked out of place
5. Do the ancillary tasks look similar?
This was a question that in hindsight, I would probably change or re-word. It should have read something like 'are the ancillary tasks typical of what you would see in other media promotion packages'. However, the answers given already are to the original question and all 16 people have answered yes.
6. Do you think the ancillary tasks promote that artist well?
This was a question that I asked as I feel that if I have not managed to promote the artist very well, then I have not achieved what I set out to do originally, which was to create a media promotional package and promote an artist. 14 people believed that they did promote the artist well, however two left comments on why they did not agree. One said 'I don't feel they do as you cant really see the artist and identify who it is' and the other says 'Only criticism I would have is the fact the image is from the back of Glen's head. You could have had a face on close up or medium shot which would have made it more of a promotional package'. Taking this on board, I can tell that maybe I could have in fact changed the ancillary tasks to having a different picture on the main cover so as to fully identify who my artist is to the audience.
7. Is there anything you would change about any of the three products?
The general consensus to this was that the audience would like to see 'more shots around london' and also to 'make the lip syncing better'. As well as this, others commented on how the images on the ancillary tasks were not ones that they would necessarily use themselves.
Below is also a video of me asking some questions to friends about what they thought about the video and how it could possibly be improved.Out of the 16 people asked, all of them agreed that the music video had been edited well. With a 100% positive reception to this question, I am satisfied that our music video is of a good quality. Audience feedback has taught me that listening to feedback is essential as without it, I could have produced a video that was not acceptable and that did not even appeal to a specific audience.
3. Is the music video believable?
The 16 people asked all agreed that after watching he video they thought it was believable enough that it could in fact be a real music video that is shown on the music channels. From this feedback I can also see that the audience were able to understand what we as a group were trying to convey in the ideas of showing life around London.
4. Do you think our model, Glenn, fits the song well?
This was a question that I asked because I wanted to know what people thought of Glenn himself. I wanted to know whether the audience believed that he was the artist singing the song and if his character fitted the genre of music. From the 16 people that I asked, 15 agreed that Glenn did in fact fit the song well. The one person who did not think Glenn fitted in, did not leave a comment as to why they thought this. I am satisfied though that the majority of people are happy with the model selection. This has taught me that image is everything when it comes to designing something like this. Should i have picked someone that does not even like rock, or that does not even relate to the genre of music, then the whole of the video would have looked out of place
5. Do the ancillary tasks look similar?
This was a question that in hindsight, I would probably change or re-word. It should have read something like 'are the ancillary tasks typical of what you would see in other media promotion packages'. However, the answers given already are to the original question and all 16 people have answered yes.
6. Do you think the ancillary tasks promote that artist well?
This was a question that I asked as I feel that if I have not managed to promote the artist very well, then I have not achieved what I set out to do originally, which was to create a media promotional package and promote an artist. 14 people believed that they did promote the artist well, however two left comments on why they did not agree. One said 'I don't feel they do as you cant really see the artist and identify who it is' and the other says 'Only criticism I would have is the fact the image is from the back of Glen's head. You could have had a face on close up or medium shot which would have made it more of a promotional package'. Taking this on board, I can tell that maybe I could have in fact changed the ancillary tasks to having a different picture on the main cover so as to fully identify who my artist is to the audience.
7. Is there anything you would change about any of the three products?
The general consensus to this was that the audience would like to see 'more shots around london' and also to 'make the lip syncing better'. As well as this, others commented on how the images on the ancillary tasks were not ones that they would necessarily use themselves.
Overall, what have I learnt from audience feedback?
- the audience is always right
- always give the audience what they want and try and stick to what the target audience is actually use to
- have a tangible link between the products
- have a video where the audience is hooked and is able to identify what it is about
- to plan work. Without the feedback saying 'shots were too dark' and 'didn't understand it' we never would have gone to re film in different locations and therefore not produced what we have.
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