Magazine Advert Research

Before we go and create our own magazine advert, we need to ensure we have done extensive research in to what we are getting ourselves in for. We need to look at conventions in to magazine adverts and see what we need to adhere to when creating our own. Below are a number of adverts that I have looked at to try and gain inspiration from to begin creating my own.

JLS:

As you can see from the advert, this is very simplistic, however gives across what is needed. The reason I have chosen this advert is because I am going to analyse their album for the digipak research. The advert is a plain black background with the band cropped in to the middle of the page. all are wearing similar clothing to each other and are expressionless. The band is further identifiable by the big bright coloured letters that read JLS. This further promotes the band to an audience and the colours make this more appealing to the eye and stand out more if seen at a distance. The fact that the bottom of the advert says 'In Stores 14th July' is enough to make an audience believe that their next album is going to be released on this date, and this is further reinforced as above this, it says 'JLS Beat Again' which would evidently be the name of the album.

Rihanna

Here is Rihanna's magazine advert promoting her latest album, Loud. The main image is of the artist pulling a certain pose. It appears that the image has been specifically taken for this advert as I cannot find the image any where else on the internet. You are instantly drawn to the advert due to Rihanna's bright red hair which has been used to maintain a brand identity with her digipak. The digipak can bee seen in the bottom right hand corner of the advert, and you can see it is an extreme close up of Rihanna's face, yet you can still see her bright red hair. The advert also has the artists name printed at the top in a faint text so as not to ruin the image that is the main feature of the page. The name of the album is also present on the advert, Loud, and this is needed to make the audience fully aware of what they are going to purchase. Again, just like the JLS advert, this is quite a simplistic advert, as the bottom is a simple message to say that the album is out now ready to purchase and that it 'INC. 'Love The Way You Lie' and 'Only Girl (In The World)''.

Noel Gallagher

Seeing as we are doing a song by Noel Gallagher, I felt that it was necessary to look at the magazine advert that has been created to advertise his new album. The advert again, has the main artist in the centre of the page looking straight at the camera. The identity of the person is easily made as at the top of the advert it says 'Noel Gallagher's High Flying Birds' in a font that I have seen him use across his platforms (see left). As well as this, there is quite a lot of text in the lower third of the advert. All of the text that has been included includes things such as 'No1 Album Including....' and also pull quotes from popular newspapers and magazines that have reviewed the magazine. These would be included to reinforce to the audience that what they are buying is actually of good quality. As well as the pull quotes, there are user ratings which also would influence someone buying this album or looking at it. The advert also contains a note to say how tickets are available for Noel's tour at different arena's across the country followed by a website to go on to purchase the,. The bottom right hand corner of the advert contains the logo of Noel's record label, Sour Mash, and his personal fan based website.

Adele

Above is a collection of the promotional material that was used to promote Adele's most recent album, '21' The top left image is the front cover of her album. As you can see, it is a close up shot of Adele herself, that has been desaturated. The artist is also looking away from the camera. The image is very similar to that of the magazine advert which is shown on the right hand side. Although the picture is not the same, there are similar aspects to it. The image is again, a close up of Adele looking away from the camera, and has also been desaturated however the pose is completely different to that of the album cover. In case the audience is not sure what the advert is trying to advertise, then the creators of the advert have inserted a thumbnail picture of Adele's album on the page with the words 'AVAILABLE EVERYWHERE NOW'. As well as this, there is a colour consistency across the two products with the desaturation and the white and green text which the audience would be able to identify further products to this artist and the album. There is also some small print at the bottom of the magazine advert with some legal disclaimers and company logos which appear to be a common convention with magazine adverts.